As a professional, you know that trade shows, conventions or exhibitions are a great way for your company to gain visibility. What you might not know, is that the most successful companies attend exhibitions with marketing plans that have taken months, or even years, to create and perfect. For you to get the most out of your exhibition experience, it is important that you attend with a solid marketing concept.

            It is best if you start marketing the exhibition even before the event begins. Alert customers that you will be attending by either advertising, personal communication, or contacting them via your mailing list. Better yet, plan to unveil a new product or strategy at the exhibition. Anything new catches the attention of your customers and competitors alike, and if you have promised to demonstrate a new product or service at the exhibition, attendees are sure to bypass other exhibitions in order to see what you have to offer.

            Another important pre-exhibition step is to research the event and take advantage of any media outlets that might be planning to attend. An attractive exhibition with a foolproof sales pitch can garner attention from anyone from the smallest of trade journals to national news sources.

            No matter how big or small the exhibition, it is important that you attend with a well-planned marketing concept. Some trade shows can be overwhelming, with customers failing to visit even a third of the exhibitions, but with a solid pre-show marketing plan, you can ensure that your booth is one customers and competitors alike will not want to miss.

You have decided to attend your industry’s trade show or exhibition. You have prepared your budget and marketing plan, thought of ways to maximize your investment, and are preparing your exhibition. Here are a few tips and tricks to get the most out of the trade show experience.

            First, know your audience. Trade show goers attend because they are already interested in your industry or product. This means they probably already have some general knowledge of what you do, so keep that in mind when designing your exhibition marketing materials.

            Second, create an eye-catching booth. Trade show attendees can be overwhelmed by the sheer number of exhibitions on a trade show floor, so it is always best to stand out. A few tricks? People’s eyes are drawn to color. And height creates visibility.  A simple banner or column towering over the other exhibitions can draw eyes and bodies to your booth. Movement also generates interest, so do a demonstration or invest in something that moves, such as a wheel for your customers to spin for a prize.

            Also, remember the power of the word “new.” Nothing generates interest among potential customers like the knowledge that they are seeing a product or service for the very first time. Reveal something new at your exhibition. Be sure to hype up the new product or service beforehand by advertising or alerting your mailing list.

            These are just a few tips and tricks to maximize your trade show exhibition experience. As you attend more and more trade shows, you will learn your own tips and tricks, and if you keep doing your homework, there is no doubt you will become a successful exhibition in no time.

Attending a trade show, convention or other exhibition can be a big ticket expense for your company, but if you design your exhibition just right, it can also be an invaluable marketing opportunity.

            Assuming you have already generated a pre-show marketing plan and created hype about your exhibition, your next goal should be to create an eye-catching booth or exhibition space that will draw people to learn more about your company. There are a few simple tricks of the trade that will make your exhibition stand out from the competition.

            First, be sure to use attractive graphics so that your exhibition display attracts attention. Also, be sure that your exhibition offers customers a reason to stop by. Even the most attractive exhibition display will only draw attention if it also offers the customer a reason to investigate further by coming over and learning more about your company or product.

            Also, maximize your exhibition display. We have all heard the old adage “less is more” and that saying is especially true when it comes to exhibition stands. Do not crowd them with piles of brochures. When only a few short brochures or other pieces of literature decorate your exhibition stand, their perceived value is higher, and customers will vie for coveted marketing materials. It is also important to create a browsing area where guests can comfortably view your exhibition without feeling rushed or like they are in the way of other guests.

            With these tips, you are sure to attract a crowd at your next trade show, convention or exhibition

So you are preparing to attend a trade show and want to make the most out of the experience. You have designed an interesting, eye-catching exhibition, prepared marketing materials, and advertised the event. Now it is time to prepare for the actual show itself.

            First, you should make sure that exhibition display creates a friendly, inviting atmosphere. Research shows that round tables rather square create an atmosphere more conducive to a pleasant conversation. Square exhibition stands, on the other hand, can give off the impression of a barrier between you and the customer.

            Second, be sure to create a browsing area within your exhibition for your potential customers. This way, people who want to linger over your exhibition and study your literature do not feel like they are in the way of other customers who may come and go. Another good way to make your customers feel at home is to choose attractive or handy items to give away, and then only give them out after you have spoken with a customer. Visitors to your exhibition will remember free gifts that go beyond the standard pen or keychain, and word of mouth about your exhibition will ensure that other visitors come by your exhibition display to see for themselves what all the fuss is about.

            Last, always be sure to secure contact information from visitors to your exhibition, and then follow up after the show. A trade show is a valuable opportunity to meet potential new customers and to outshine your competitors, so be sure not to lose that momentum by failing to follow up.

The trade show is over. You have packed up your exhibition and flown back home. Now, how can you use your marketing efforts to make the best of all the new contacts and information you gained through your exhibition?

            You can start by sending your contacts a direct mailing. Your new contact probably saw a great many exhibitions at the trade show that weekend, so be sure that your marketing materials reflect your exhibition display in some way so that your potential new customer recognizes you.  Chances are, if you had an attractive display and

worked the exhibition attentively, your potential customer will remember you already.

            Next, within the week, follow up with a personal phone call. As with all cold calling, some might lead to a dead end, but others will remember you from the exhibition and feel flattered that you have taken the time to follow up.

            Use that phone time to set up a personal visit. Congratulations! The time you spent planning and executing your exhibition is now paying off in a big way. On the personal visit, be sure to reinforce your marketing strategy again by reminding customers of your successful exhibition by using the same or similar marketing materials. It is important that you create a consistent impression from your first contact at the exhibition to closing the sale and beyond.

            At next year’s exhibition, repeat the steps above. Word of mouth, an attractive trade show exhibition, and persistent follow up are sure to lead you to success.

Attending a trade show or other exhibition can provide a great reward for your business, but it can also come at a great cost if you do not plan carefully. That is why it is important to establish a pre-show marketing plan as soon as you decide to attend the exhibition.

            When creating your exhibition marketing plan, the first order of business if identifying why you plan to attend. There are many reasons to attend an exhibition in your industry, from simply increasing visibility or keeping up with the competition, to introducing a new product or service. Whatever your reason for taking this step, it is important that you always keep that goal in mind when creating and implementing your exhibition marketing plan.

            After creating the marketing plan and deciding on an exhibition budget, your next goal is to identify the most appropriate exhibition stand for your needs. An exhibition stand used for giving product demonstrations will be very different from a stand that is merely used to host literature for your potential customers to browse.

            Choosing the personnel to staff your exhibition is another important pre-show step. If demonstrating a new product, for example, you might be tempted to send your best project engineer or operations manager. Keep in mind though, that a trade show is about establishing relationships, and be sure that you are sending the people most likely to create a friendly, inviting atmosphere for potential clients.

            With a little planning, your exhibition experience can take your company a long way.

No matter how carefully you have planned your exhibition and marketing materials at your next trade show, staffing your booth with the wrong people could cost you valuable marketing opportunities. But, with a few tips, your exhibition staff can become your most effective asset.

            First, always encourage your staff to avoid stand-offish mannerisms such as crossing their arms or keeping their hands in their pockets. No matter how attractive the exhibit, those mannerisms could easily give the trade show attendee eager to visit your booth the impression that a staffer does not want to be approached.

            Second, instruct your staffers to approach visitors with a smile. Never wait for customers to come to you.  Even your exhibition display design can assist in making your potential customers comfortable. Consider going with a round exhibition stand. The old-fashioned square or rectangular exhibition tables can make customers feel like there is a barrier between you.

            Third, instruct your staff to listen closely. Each visitor will present a specific situation or set of problems. If you have listened carefully to each visitor to your exhibition, you will then be able to tout your services to fulfill that visitor’s individual need.

            Lastly, instruct your staff to always obtain contact information from potential customers. If you have listened and identified their needs, you can later customize your follow-up marketing materials to that particular client.

            With just a little training, your staff can become the most effective part of your next trade show or convention exhibition. Do not miss a valuable opportunity by sending untrained staff to your important event.

You have decided to attend a trade show or exhibition in your industry, but now you are wondering just how to get the most out of this investment of your company’s time, money, and reputation. Attending an exhibition is a big step, but do not worry, with a little planning, your exhibition can be a huge success.

            First, be sure to plan ahead for the exhibition.  Attending a trade show is not as simple as renting booth space and bringing a few brochures and give aways emblazoned with your company’s logo. You should have a firm plan about why you are attending the trade show, whether you are introducing a new product or you simply want to increase or maintain your company’s visibility within your industry. If you are going to the trade show with more than one objective, prioritize. Just like in your business, if you do not have clear goals for your exhibition, you will fail to accomplish anything because your energies are too scattered. And remember, your exhibition marketing plan should be consistent with your company’s marketing and public plan as a whole.

            Experts suggest creating a timetable leading up to your exhibition. Read the exhibition manual thoroughly and note key dates, then make sure you are prepared. This will alleviate the stress of exhibition attendance, and eliminate any extra fees or surcharges you could incur if you miss a deadline.

            You did not start your business without any planning, and attending a trade show can be like hanging your shingle out for the first time all over again. But with a little planning, you will maximize the exhibition experience.

You are attending your industry’s trade show or exhibition, and are now wondering how to get the most out of your display.

            First, planning ahead is always essential. Consider your exhibition needs for the entire year. Investing in a modular exhibition stand could make your display more attractive and save you money in the long run.

            That leads us to the question of budget. Always draw up a firm budget for every exhibition and stick to it. It is very easy to go overboard on fancy exhibition, new literature, or excessive give aways for your stand. Be sure your exhibition booth design is maximizing your investment, not eating up your profits.

            When designing your exhibition, be sure to consider psychology. Experts recommend a round exhibition table rather than a square table, because the square table is psychologically akin to a barrier. With a round table, on the other hand, customers feel like they can have a genuine conversation with the sales representative manning the booth.

            Finally, do not blow your entire budget on exhibition stand design. The most eye-catching exhibition at the show will fail to draw in sales if you do not also display informative literature and man your booth with professional sales people who will make your potential customers feel at ease. Remember, at an exhibition, your entire company is on display.

            You started your business with forethought and planning, and you should approach exhibition attendance the same way. With a little planning, you can maximize your exhibition experience.

You have decided to attend your industry’s trade show or exhibition, and are now trying to narrow down your options and choose a display that will best represent your company. An exhibition is an investment for your company’s bottom line and reputation, so be sure that you know all your options before choosing your display.

            Often, the trade show’s organizers will offer a basic booth package. This will generally include a modular system with side and rear walls. Sometimes, carpet, lighting packages, and other accessories are available, but they may cost you. Some experts recommend buying the trade show’s standard exhibition package if you are a first timer or if you are working with a limited budget.

            If you have more trade show experience, or simply want to create more than the standard trade show presence at your first exhibition, you could go with a modular stand, such as a pop up display stand. These stands are customizable and interchangeable, and can generally be rented or purchased. They are an especially good investment if you want to attend more than one exhibition, because they are reusable and easy to transport.

When your company is considering its presentation for your showroom or your next trade show, one of the first factors you must consider is design. At a trade show, where attendees are often overwhelmed by the scope and variety of displays, it is imperative that your booth stands out from the crowd. That is why you should consider an alternative to boring table displays, and go with a pop up display system. A pop up stand is visually eye-catching, and can serve as an arresting backdrop to your main display or even as the display itself.

A pop up system is often available for sale or rent, and they come in many customizable sizes. That way, your pop up stand can be configured to suit your space and your marketing needs. Plus, pop up stands come with a variety of other convenient features. Some pop up systems even include counter space. Pop up systems are affordable, so you should consider investing in one of the premium pop up displays for an eye-catching, three-dimensional showpiece.

Pop up displays are primarily used to show graphics, but if you simply want to create a sophisticated atmosphere, they can be used as elegant backdrops. Some pop up systems come complete with shelves and hangers to hold your information. In that way, pop up stands create an attractive presentation for your marketing materials, all the while saving you valuable space. 

Don’t be just another boring booth in a monotonous crowd of tables. Go with a pop up system today!

No matter what business you are in, chances are that your industry hosts a trade show or convention. A trade show is a great place to promote your business, find new ideas, and to meet clients and the competition.  So with such a captive audience, how will you make your booth stand out?

            One choice is to forego a standard trade show booth and market your organization and your products with a pop up display system.  A pop up display serves as your first marketing tool. In the sometimes overwhelming sea of booths at a trade show, the attractive pop up stand will attract all eyes to your exhibit.

Pop up stands are fully customizable.  With well-placed high-quality graphics, color coordination, attractive lighting, and even shelving, not only will your pop up display stand out, it will represent your business in a unique way.

Pop up stands can also save you space, allowing you more bang for your buck. Shelves can save you table space, allowing you to display more marketing materials neatly and attractively. Your graphics can be emblazoned directly on the pop up stand, omitting the need for table top cut-outs or other displays that could take up valuable space in your booth.

No matter what your marketing plan is, it is best to go into a trade show with the most effective tools of the trade. A pop up display system creates an eye-catching, customizable display, saves you space, and will drive customers and competitors alike to choose visit your exhibit.

Pop up displays are not your typical boring trade show exhibit. For the enterprising company who wants to stand out from the crowd, the pop up system can offer an attention-grabbing alternative to the traditional and overdone trade show booth.

            Imagine you are the customer and you are entering a trade show for the first time. The variety of booths and demonstrations can be overwhelming. Where will you go first? Consumers are drawn to an eye-catching display, and with the pop up display system, all eyes will be drawn to you.  Your competition will be green with envy as customers skip their boring tables and flock to your pop up system.

            Because you realize the power of a stunning visual effect, the pop up system is designed to display graphics at their best. You can also choose a pop up system with shelving, hangers, or even counter space so that you can display all of your marketing materials in style.  Pop up displays are exceptionally easy to set up and dismantle as well, allowing you to spend less time with the hassle of building your display and more time enjoying the experience.

            Attending a trade show is an important investment for your company. It allows you to mingle with your customers and the competition. At a trade show, you and your company are on display for all to see, so it is crucial you put your best foot forward. Buying or renting a well-made pop up system will drive traffic to your booth and allow you to maximize your trade show experience.

You have chosen a pop up display system as the most efficient and elegant way to display your marketing materials at a trade show or exhibition. Now, what all can you do with this versatile display piece in order to show off your organization to its best?

            First and foremost, pop up displays serve as backdrops for the rest of your carefully orchestrated exhibition. The pop up display can be covered with cloth or other material to coordinate with your color scheme. Though you can choose to go this route and merely use the pop up stand as a backdrop, you will get even more use out of your pop up stand if you utilize the pop up system to display graphics. These could include your logo, slogan, marketing information, or any other image you can dream up. The pop up stand is at its best when displaying custom graphics, plus, you save valuable space in your booth.

            Further, many pop up systems can be customized to meet your specific needs. A shelf can display items like products or marketing materials, saving even more room for you to mingle with the visitors who will be drawn to your booth by your attractive display. Other customizations can allow you to display a banner or wall hanging. Some pop up systems even come with separate counter space, identical or coordinated with your display for maximum visual effect.

            How ever you decide to make your display unique, you will surely draw attention with your attractive and versatile pop up system.

Trade shows and exhibitions can be a nerve-wracking affair. Your organization is in the spotlight for customers and competitors alike to cheer or jeer. It is imperative that you put your best face forward, not to mention your best marketing strategy. But what if something happens to mar your successful exhibition? It could spell disaster for your trade show and your reputation.

            Too often, exhibitors find that their booths are more difficult than they anticipated to set up. Either the space is not what you bargained for, or your backdrops and marketing materials have not made the transition from office to exhibition hall. To avoid all that hassle, it is best to invest in a pop up display system for all of your exhibitions. The pop up system travels hardily and sets up in a few moments. You can order your images printed in high-resolution directly on the backdrop of the pop up stand, eliminating the need to prepare, print and transport posters or other graphics.

            Further, pop stands can come with separate counter space, necessary when you are working in a small space like a trade show booth. The pop up stand will save the front of your booth so that your marketing materials do not get in the way of your very reason for attending the show – to meet your customers and competitors.

            Don’t spend the entire trade show or exhibition worrying about the quality of your booth. With a pop up display system, you can attending all your major events worry free.

You are considering choosing a pop up display system for your trade show, convention or exhibition booth, and you are wondering what differentiates the pop up system from all the different choices out there.

            First, the pop up system is fully transportable, with locking hinges and folding capability that allows you to transport your pop up display unharmed from your office to your trade show. Nothing can damage your spirits, not to mention your company image, like arriving at the exhibition location only to find that your exhibition materials are damaged. With the pop up system there will be no more unpleasant event day surprises.

            Normal trade show booths like tables with flat displays require assembly, and in today’s digital world, they appear low-tech. Remember that the appearance of your booth is often your first impression you will make on your customers and your competition.  The pop up stand can display high-resolution graphics, saving space and drawing the eye. With a pop up display you present a modern, high-tech exhibition without any of the high-tech cost. 

            You can also place pop up displays on the table top, making them ideal for small spaces or for when you want to devote your booth space to other display items. Whether you use your pop up stand as a mere backdrop, a beautiful display for images like your logo, or as merely a component within a well orchestrated booth design, the pop up display will differentiate your exhibition from the crowd every time.

You have decided on a pop up display system for your latest trade show, convention or exhibition. Now, how can you best utilize the pop up display to maximize your exposure at the gathering?

            Pop up stands are eye-catching. Attending a trade show can be daunting for visitors, who can become overwhelmed by the sheer variety of booths trying to attract their attention. With the pop up system, your display will stand out from the crowd of boring table top booths, and visitors will be naturally drawn to your attractive pop up display.

            Aside from being an attention-grabbing display, pop up stands also allow you to emblazon your graphics directly onto the fabric. With some systems, this high-resolution image technology can even make your images pop in 3-D. Pop up stands may be striking, but they are also functional. With your graphics on your pop up display, you no longer have to worry about transporting, unpacking and displaying many of your most cumbersome marketing materials. Pop up stands are also customizable. You can add shelving or hangers to your pop up display to make it even more functional  during your exhibition.

            The pop up display can also serve as extra counter space in your exhibition space. Stands can come with an identical or carefully coordinated counter, freeing up even more space in your booth and creating an appearance of well-planned uniformity.

            With your pop up display stand, let your creativity be your guide. Customization options with your pop up system are limitless, so utilize it to stand out from the crowd at your next major event.

You have chosen to go with a pop up display system to make your organization stand out from the crowed at your next trade show, convention or exhibition. Now you have a choice, do you go with a table top or a stand alone pop up system? This article will help you carefully weigh the pros and cons of both.

            First, both types of pop up system provide an eye-catching display in a crowded room. And when it comes to easy transport and setup, a pop up system cannot be beat for convenience. Both table top pop up stands and stand alone pop up stands fold easily, greatly decreasing the risk of damage to your carefully prepared display during transport.

            Table top pop up systems are often recommended for trade show veterans who already have a booth prepared and simply want to add a striking feature that will set the rest of the display apart. Just like full sized pop up stands, the table top pop up can hold graphics or even shelves to display your marketing materials in a unique way.

            Stand alone pop up systems are recommended for those new to trade shows or those who are not getting the desired effect from their current exhibitions. The stand alone pop up stand can revitalize or even entirely replace a standard booth. The pop up display can hold a customizable combination of  shelves and hangers for your marketing materials, and can even include coordinated counter space.

            Whichever pop up system you decide to go with, both great alternatives to your standard trade show or convention exhibit.

When attending a trade show, convention or exhibition, your driving goal is to attract business to your booth. It is an all too common mistake for organizations to spend a great deal of their trade show budget in airfare, the hotel stay and other amenities, while neglecting one of the most important aspects of a trade show experience – booth design. The good news is, there are fast, easy, and cost efficient ways for you to differentiate yourself from your competition while still enjoying the trade show experience.

One great way to attract attention at a trade show it by utilizing a pop up display system. The pop up system is attractive, and can be coordinated to your organization’s colors. The pop up system can also display graphics, saving you precious display space in your booth. Other customization options for your pop up display include lights, shelves, and even counter space. Your pop up display will surely stand out in a row of standard table booths.

Better yet, the pop up system is affordable and convenient. Pop up stands are designed for easy transport. You will no longer have to worry about a damaged or ruined display when you invest in a pop up system. Because you have chosen to invest in a pop up system, you will be able to spend less time worrying about your exhibit and more time enjoying the event.

Pop up display stands offer convenient amenities and better yet, none of the worries of a standard trade show booth.

You have chosen to go with a pop up display stand for your next trade show, convention or exhibition.  Chances are, you were struck by the pop up system’s ease of transport and set up, attractive, customizable features, such as lighting, shelves and counter space, and the fact that a pop up stand will surely make your organization’s display stand out from the crowd.

            Now you must choose whether you wish to rent or buy your pop up system. There are pros and cons to both options.  The first is that, of course, buying a pop up stand allows you to use the pop up system again and again.  This is idea if you attend a large number of exhibitions, or if you have a showroom or reception area where you need to quickly and efficiently display all that your organization has to offer. It is recommended that any organization that invites customers to their showroom or office space buy the pop up system. The fact that you can use it year round saves you significant money, and the pop up system’s built in ease of transport allows you to quickly and efficiently transport your pop up display from boardroom to trade show floor.

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